Entrepreneurial success factors of immigrant spaza-shop owners in Thulamela Local Municipality

Abstract

The spaza-shop sector is an integral part of the Small, Medium and Micro Enterprises (SMMEs) in the South African economy. The industry is made up of more than 100 000 enterprises with a collective annual turnover of R7 billion. Spaza shops also contribute about 4% (about 100 000 jobs) of employment in the informal sector. Spaza shops usually have a short lifespan and rarely grow; the failure rate of spaza shops, including those owned by immigrants is very high in South Africa. It is estimated that the failure rate of small businesses (including spaza shops) in South Africa is between 70% and 80%. It is also noted that about 50% of small businesses fail within the first five years of commencement of business, irrespective of the country. Despite severe competitive pressures faced by SMMEs, immigrants (especially Somalis and Ethiopians) have established a strong foothold in the spaza-shop sector. The main objective of the study was to investigate the success factors of immigrant-owned spaza shops in Thulamela Local Municipality. To address the research question, which focuses on the lived experiences and perceptions of participants, the interpretivist paradigm was used. A qualitative approach was adopted with a sample of 25 participants; purposive sampling was used to select participants with the required characteristics. Structured interview questions administered through face-to-face interviews were used to collect data and content analysis was used to analyse data. The data collected revealed that there are a plethora of success factors that are enhancing the continuance and sustenance of immigrant spaza shops in Thulamela Local Municipality. Of these, the most frequently given ones include - human capital, networks, culture, superior customer service, long operating hours and business location. The researcher recommended that immigrant spaza-shop entrepreneurs should establish a mentorship program that will assist in training other local spaza-owners to successfully manage their enterprises, in a bid to create harmony within the sector and to promote job creation.