The Role of Entrepreneurial Education in Rural-Based Universities in Achieving Sustainable Development Goals: A Case Study of the University of Venda

Abstract

This study examined rural-based universities' use of entrepreneurship education to help achieve the Sustainable Development Goals (SDGs). This study aimed to determine how entrepreneurial education has equipped students with the abilities and knowledge required to promote innovation, economic growth, and sustainability in rural communities facing socioeconomic constraints. This study employed a qualitative research method, with participants chosen by snowball sampling. A semi-structured interview guide was used to collect data during face-to-face interviews. An audio recorder and a notebook were used to record the responses of 15 University of Venda students. The point of saturation determined the appropriate number of participants. The obtained data were transcribed in Microsoft Word and analysed with ATLAS.ti, and the findings were utilized to draw conclusions and provide recommendations for the study. The findings revealed both opportunities and challenges. While entrepreneurship education has raised awareness, fostered innovation, and encouraged community engagement, its potential is constrained by infrastructural barriers, funding limitations, weak implementation, and insufficient long-term support. Overall, the findings point to the need for curriculum reform, stronger institutional collaboration, and sustainable mentorship to unlock the full potential of entrepreneurial education The findings will contribute to the discussion of higher education's role in rural development by making practical recommendations to the University of Venda and educators on improving the effectiveness of entrepreneurial programs in achieving long-term goals.