Language use in the representation of former Zimbabwean Prime Minister Morgan Tsvangirai's marriage saga in Zimbwabwean newspapers: The case of the Herald and the Daily News

Abstract

The study analysed the language used by The Herald and Daily News journalists to report on the marriage conflict between the former Prime Minister Morgan Richard Tsvangirai of Zimbabwe and Ms Locardia Karimatsenga. The Herald is a state-owned newspaper and Daily News is a privately-owned newspaper. An analysis of the marriage conflict enabled readers, in a magnified way, to see how ideological differences between the public and private media in Zimbabwe are represented. The study examined the similarities and/or differences in the manner in which the marriage conflict was represented in both papers. The study also examined the language used in the headlines, established the sources used and evaluated the ideological stances of the two newspapers. The study utilised the case study design. The researcher only focused on articles which were published during the month when the former Prime Minister married Ms Elizabeth Macheka in September 2012. It was also the month when the media published many articles about the marriage saga. Seventeen articles were analysed, eleven from The Herald and six from the Daily News. Framing and Representation theories were deemed appropriate to analyse the articles. Critical Discourse Analysis and semiotic analysis were used to analyse the selected articles and visuals which accompanied them. The findings of the study revealed that The Herald reports tended to be biased against the Prime Minister, while the Daily News was more objective in its use of language.