The Effect of Cyber Security on Citizens Adoption of e-Commerce Services: The Case of Vhembe District in Limpopo Province of South Africa

Abstract

Today, information and communication technologies (ICT) have become an integral part of humans lives more especially in business, be it those in developed or developing countries. The evolution of ICT’s has also led to the introduction of e-Commerce services. Both the public and private sectors, develop these technologies with customer satisfaction in mind. Out of all the efforts by businesses and ICT experts, e-commerce systems continue to fail because of low user acceptance and user attitude, especially in developing nations. Security issues are known to be of top most concern for online shoppers. A survey was administered to 161 respondents, to find out how cyber security affects consumer’s intentions and actual use of e-commerce systems. The study encompasses both users of e-commerce systems and non-users of e-commerce systems across Vhembe district of Limpopo Province in South Africa. A quantitative research approach was used. The findings revealed that perceived security was the main concern for non-users of e-commerce intentions to use e-commerce systems because of lack of information and lack of trust on e-commerce systems. The study also revealed that users of e-commerce systems are still concerned about security, even though they intend to continue using e-commerce systems. For the success of e-commerce in rural communities, government needs to join hands with retailers and SME’s to start awareness campaigns that will clarify how e-commerce systems work and eradicate negative perception on e-commerce systems.