An exploration of the implementation of language policies for community radio stations in Vhembe District of Limpopo Province

Abstract

The question of the use of languages in radio broadcasting is of particular importance in multilingual communities in Vhembe district of Limpopo province. The Independent Communications Authority of South Africa (ICASA) issues broadcasting licenses, and further regulates conditions of implementation of these licenses. The purpose of this study is to explore the extent to which community radio stations in Vhembe district adhere to ICASA language policies and guidelines stipulated in their licenses. Literature was drawn from government language policy documents (Acts, rules and regulations), broadcasting legislative framework manuals (ICASA), government gazettes, books, journals, magazines, and newspapers. The design for the study is exploratory, whereas the target population comprised of seven (7) community radio stations, fifteen (15) radio programmes, and station managers of community radio stations in the Vhembe district. Purposive sampling was used to select three community radio stations, three programmes per station and station manager of each sampled station. Non-participant observation, documents analysis and tape recorder were used as instruments for data collection, whereby the researcher observed, recorded a total of (nine) 9 talk format programmes. The researcher further analysed documents (broadcasting licenses and programme schedules), from sampled radio stations, to examine stipulated language quotas by ICASA. Lastly, the researcher employed unstructured interviews to collect data from the station managers of community radio stations, in the Vhembe district. The sampled data was analysed through qualitative content analysis and interpreted subsequently. Findings from data analysis determined that community radio stations partially adhere to the policies stipulated in their licenses.