The effects of body image trends on the students at a rural based University in Limpopo Rovince, South Africa

Abstract

Body image is a worldwide trends among the youth, which is putting them under extreme pressure to change their bodies so that they can fit into their peer groups. There was a lack of information about body image in rural-based universities in South Africa therefore, this study aimed to explore the effects of body image trends on the students at a rural-based University in Limpopo Province, South Africa. The study aimed to investigate the types of body image trends among the students, and body image trends affected the students, and what experiences have they encountered. This study further looked at what measures can be taken to mitigate body image trends among the students. The study was exploratory qualitative research in nature. The research used a non-probability purposive sampling technique. Data was collected using semi-structured interviews consisting of open-ended questions administered face-to-face. Data was analysed through qualitative thematic data analysis. After transcription, the interviews were analysed using ATLAS.ti. The study used the following theories to integrate in the study: social comparison, objectification, social identity, sociocultural, and sociometer theory. The study revealed that body shaming, social media, and societal beauty standards influenced student body dissatisfaction. The findings emphasise how factors like lack of self-confidence, stress, anxiety, and even depression can be significant barriers, which is concerning given how central body image issues can be to overall well-being. The identification of coping strategies like acceptance, self-care, and a healthy diet suggests that there are effective ways students can improve their body image perceptions and manage stress. Encouraging timely professional help is also crucial, as early intervention could prevent further emotional distress and better support students' mental health. The study revealed that body image affects an individual’s self-esteem, confidence and mental health. Cultural and social influences significantly impact eating habits and body image. This study could serve as a baseline for policymakers at the rural-based university and other educational institutions by drafting policies related to body image. The media could assist by advocating for body positivity and changing the narrative in social media.