Iphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities

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dc.contributor.advisorMapanya, M. G.
dc.contributor.advisorZulu, T. G.
dc.contributor.authorMoloi, Mbuti Thomas
dc.date.accessioned2025-01-21T08:54:44Z
dc.date.available2025-01-21T08:54:44Z
dc.date.issued2024-09-06
dc.descriptionPh. D. (African Studies)
dc.descriptionDepartment of Indigenous Knowledge System and Heritage Studies
dc.description.abstractThe phenomenon of umaskandi, which was the adaptation and continuation of a deep-seated Indigenous Isizulu culture of music-making, has become a commodity over several decades and has been monetised. Social advancement has meant that cultural industries, such as umaskandi, could not resist technological advances that have determined its production, dissemination, and reception. The production side of umaskandi has seen the introduction of new technologies that created entirely new ways of serving existing needs. The acceleration of innovations and the velocity of disruption are hard to comprehend or anticipate. However, umaskandi's inception and subsequent development can be traced back to several previous periods of industrialisation. Currently, the world is in the midst of the Fourth Industrial Revolution's perceived state that it will not spare any industry, including umaskandi. While these far-reaching developments have been taking place, scholarship on the critical role of stakeholders, such as the music industry value chain, in bringing umaskandi to the present state has been mute. This study explores umaskandi and The Fourth Industrial Revolution depending on the appropriate phenomenological research approach. Potential threats and opportunities to the survival of umaskandi in the Fourth Industrial Revolution have been identified during this exploration. Interviews, conversations, literature reviews, action research, focus meetings, analysis of diaries and other personal texts were the main modes of data gathering. It is envisaged that this study will generate and arm the music industry with an informed outlook on the state of umaskandi genre, which is more pressing as we move through the Fourth Industrial Revolution. Furthermore, it is anticipated that, through this study, detailed and comparative insight into the survival and the appreciation of opportunities presented by the Fourth Industrial Revolution will promote the genre. Therefore, it is hoped that this study will benefit umaskandi, its practitioners, music education, and the music business.
dc.description.sponsorshipNational Research Foundation (NRF)
dc.format.extent1 online resource (xvi, 244 leaves)
dc.identifier.apacitationMoloi, M. T. (2024). <i>Iphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities</i>. (). . Retrieved from en_ZA
dc.identifier.chicagocitationMoloi, Mbuti Thomas. <i>"Iphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities."</i> ., , 2024. en_ZA
dc.identifier.citationMoloi, M. T. 2024. phungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities. Thohoyandou, South Africa.<https://univendspace.univen.ac.za/handle/11602/2791>.
dc.identifier.ris TY - Thesis AU - Moloi, Mbuti Thomas AB - The phenomenon of umaskandi, which was the adaptation and continuation of a deep-seated Indigenous Isizulu culture of music-making, has become a commodity over several decades and has been monetised. Social advancement has meant that cultural industries, such as umaskandi, could not resist technological advances that have determined its production, dissemination, and reception. The production side of umaskandi has seen the introduction of new technologies that created entirely new ways of serving existing needs. The acceleration of innovations and the velocity of disruption are hard to comprehend or anticipate. However, umaskandi's inception and subsequent development can be traced back to several previous periods of industrialisation. Currently, the world is in the midst of the Fourth Industrial Revolution's perceived state that it will not spare any industry, including umaskandi. While these far-reaching developments have been taking place, scholarship on the critical role of stakeholders, such as the music industry value chain, in bringing umaskandi to the present state has been mute. This study explores umaskandi and The Fourth Industrial Revolution depending on the appropriate phenomenological research approach. Potential threats and opportunities to the survival of umaskandi in the Fourth Industrial Revolution have been identified during this exploration. Interviews, conversations, literature reviews, action research, focus meetings, analysis of diaries and other personal texts were the main modes of data gathering. It is envisaged that this study will generate and arm the music industry with an informed outlook on the state of umaskandi genre, which is more pressing as we move through the Fourth Industrial Revolution. Furthermore, it is anticipated that, through this study, detailed and comparative insight into the survival and the appreciation of opportunities presented by the Fourth Industrial Revolution will promote the genre. Therefore, it is hoped that this study will benefit umaskandi, its practitioners, music education, and the music business. DA - 2024-09-06 DB - ResearchSpace DP - Univen KW - Umaskandi KW - The Fourth Industrial Revolution KW - Phenomenological Methodology KW - Artificial Intelligence KW - Indigenous Knowledge Systems KW - Ordinary Language Philosophy LK - https://univendspace.univen.ac.za PY - 2024 T1 - Iphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities TI - Iphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities UR - ER - en_ZA
dc.identifier.urihttps://univendspace.univen.ac.za/handle/11602/2791
dc.identifier.vancouvercitationMoloi MT. Iphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities. []. , 2024 [cited yyyy month dd]. Available from: en_ZA
dc.language.isoen
dc.relation.requiresPDF
dc.rightsUniversity of Venda
dc.subjectUmaskandi
dc.subjectUCTDen_ZA
dc.subjectThe Fourth Industrial Revolution
dc.subjectPhenomenological Methodology
dc.subjectArtificial Intelligence
dc.subjectIndigenous Knowledge Systems
dc.subjectOrdinary Language Philosophy
dc.subject.ddc781.62963986
dc.subject.lcshMusic -- History and criticism -- South Africa -- KwaZulu-Natal
dc.subject.lcshFolk songs, Zulu -- South Africa -- KwaZulu-Natal
dc.subject.lcshFolk music -- South Africa -- KwaZulu-Natal
dc.subject.lcshZulu (African peoples) -- Music
dc.subject.lcshMusic -- Instruction and study -- South Africa -- KwaZulu-Natal
dc.titleIphungwa Ngezithebe: Exploring Umaskandi in The Fourth Industrial Revolution Threats and Opportunities
dc.typeThesis
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