Abstract:
Globally governments have been putting efforts to sustain economies heavily affected by the Covid-
19 pandemic, particularly entrepreneurial-based activities. The purpose of this paper is to critically examine
how governance in South Africa affected creative industries during the Covid-19 era. This article argues that a
country can only sustain and benefit from the growth potential of creative industries when there is good governance
and a clear model of development assistance during the Covid-19 era. A systematic literature review
was conducted to source qualitative data using grey literature of media sources. The review was guided by
the following questions: what governance issues affected creative industries during the Covid-19 era? And to
what extent did the latter affect this sector during the Covid-19 lockdowns? Results show that poor governance
coupled with corruption and the lack of a clear development assistance model affected the creative industries'
activities and livelihoods, and further impacted their sustainability. A conceptual policy model is proposed to
assist and sustain creative industries during and post-Covid-19 era to increase entrepreneurial activities and
rebuild the economy
Description:
Journal articles published in the 6th International Conference on Public Administration and Development Alternatives (IPADA), 06-08 October 2021, Virtual Conference