Sebola, M. P. (Chief Editor)Molokwane, T. S. (Quest Editor)Shava, H.2023-04-102023-04-102022-09-16Shava, B. K. (2022) The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions. Proceedings of the International Conference on the Public Administration and Development Alternatives. 103-112.<http://hdl.handle.net/11602/2418>.9780992197193 (Print)9780992197186 (e-book)http://hdl.handle.net/11602/2418Journal articles of The 7th Annual International Conference on Public Administration and Development Alternatives, 14-16 September 2022Globally, natural disasters are on the rise and research points out that human activity is largely to blame for this phenomenon. The problem is that unless there is significant behaviour change in how human beings interact with the environment, the world will continue counting losses in terms of human life, livestock, crops, and infrastructure due to environmental disasters. The study investigated whether awareness of environmental consequences predicts green product repurchase intentions and whether green psychological benefits mediate the relationship between awareness of environmental consequences and green product repurchase intentions. The study was quantitative in nature and primary data was gathered from a random sample of 153 respondents through the survey. Self-administered questionnaires were randomly distributed to 500 shoppers and 153 were returned with sufficient data to conduct data analysis. Simple linear regression and hierarchical regression analysis were performed to draw meanings from the data. The results indicate that awareness of environmental consequences predicts green product repurchase intentions and that green psychological benefits partially mediate the relationship between awareness of environmental consequences and green product repurchase intentions. Following the Signaling Theory, the findings of the study imply that marketers have an opportunity to work hand-in-hand with green customers towards protecting the ecosystem. The study recommends that marketers need to intensify their genuine environmental awareness campaigns and clearly communicate the benefits of green products (real and perceived), to ensure they trigger a positive attitude among customers to facilitate a widespread shift to eco-friendly products.1 online resource (9 pages)enEnvironmental awarenessUCTDEnvironmental consequencesGreen productGreen purchase intentionsGreen psychological benefitsArticleShava H. The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions. 2022; http://hdl.handle.net/11602/2418.Shava, H. (2022). The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions. http://hdl.handle.net/11602/2418Shava, H. "The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions." (2022) http://hdl.handle.net/11602/2418TY - Article AU - Shava, H. AB - Globally, natural disasters are on the rise and research points out that human activity is largely to blame for this phenomenon. The problem is that unless there is significant behaviour change in how human beings interact with the environment, the world will continue counting losses in terms of human life, livestock, crops, and infrastructure due to environmental disasters. The study investigated whether awareness of environmental consequences predicts green product repurchase intentions and whether green psychological benefits mediate the relationship between awareness of environmental consequences and green product repurchase intentions. The study was quantitative in nature and primary data was gathered from a random sample of 153 respondents through the survey. Self-administered questionnaires were randomly distributed to 500 shoppers and 153 were returned with sufficient data to conduct data analysis. Simple linear regression and hierarchical regression analysis were performed to draw meanings from the data. The results indicate that awareness of environmental consequences predicts green product repurchase intentions and that green psychological benefits partially mediate the relationship between awareness of environmental consequences and green product repurchase intentions. Following the Signaling Theory, the findings of the study imply that marketers have an opportunity to work hand-in-hand with green customers towards protecting the ecosystem. The study recommends that marketers need to intensify their genuine environmental awareness campaigns and clearly communicate the benefits of green products (real and perceived), to ensure they trigger a positive attitude among customers to facilitate a widespread shift to eco-friendly products. DA - 2022-09-16 DB - ResearchSpace DP - Univen KW - Environmental awareness KW - Environmental consequences KW - Green product KW - Green purchase intentions KW - Green psychological benefits LK - https://univendspace.univen.ac.za PY - 2022 SM - 9780992197193 (Print) SM - 9780992197186 (e-book) T1 - The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions TI - The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions UR - http://hdl.handle.net/11602/2418 ER -