Netshandama, V.O.Matshidze, P. E.Nyoni, Tsakani Emmarencia2023-05-282023-05-282023-05-19Nyoni, T. E. (2023) The co-creation of Afrocentric ethical guidelines for digital content creators producing indigenous knowledge-based content. University of Venda. South Africa.<http://hdl.handle.net/11602/2469>.http://hdl.handle.net/11602/2469MA (African Studies)Department of Indigenous Knowledge Systems and Heritage StudiesThe rise of the digital age has seen an increase in the production of Indigenous Knowledge (IK)-based content by digital content creators. However, Afrocentric digital content creation ethical guidelines for producing IK-based content are barely covered in the literature and are not popularised. Thus, this study’s aim was to co-create Afrocentric ethical guidelines for digital content creators producing IK-based content. The Afrocentric ethical guidelines that do exist in the literature are for research and are not fully applicable to digital content creation. I have followed the work of Smith (1999), Wilson (2008), Chilisa (2012), Kovach (2013), and Shokane and Masoga (2020), in building this study’s foundation and in preparation for the co-creation of Afrocentric digital content creation ethical guidelines. The data generated was analysed through a thematic analysis technique. Key findings in this study include that stakeholders have experienced a violation of their knowledge’s boundaries and sacredness, its ownership often challenged after its shared with creators and the lack of long-term partnerships from the creators’ end. The co-created Afrocentric ethical guidelines have also been documented in this study’s findings and have included a three-step process as follows: (i) Preparing to engage with an indigenous community, (ii) The process of engaging and, (iii) Presenting/posting IK-based content on digital/social media platforms. The study also found that IK Holders are often not involved in the process of telling stories about their knowledge. This study’s recommendations include the inclusion and involvement of Indigenous Knowledge Holders (IKHs) in the presentation of IK-based content on digital/social media platforms. The content should be presented by IK Holders or at least through their lens. This recommendation is based on the idea that their involvement will ensure an emancipatory digital content creation process.1 online resource (90 leaves): color illustrationsenUniversity of VendaDigital content creationUCTDEthical guidelinesIndigenous knowledgeIndigenous communitiesCo-creationAfrocentricSocial/digital media platforms302.231096302.231096Online social networks -- AfricaOnline journalism -- AfricaDigital media -- AfricaDigital communications -- AfricaDissertationNyoni TE. The co-creation of Afrocentric ethical guidelines for digital content creators producing indigenous knowledge-based content. []. , 2023 [cited yyyy month dd]. Available from: http://hdl.handle.net/11602/2469Nyoni, T. E. (2023). <i>The co-creation of Afrocentric ethical guidelines for digital content creators producing indigenous knowledge-based content</i>. (). . Retrieved from http://hdl.handle.net/11602/2469Nyoni, Tsakani Emmarencia. <i>"The co-creation of Afrocentric ethical guidelines for digital content creators producing indigenous knowledge-based content."</i> ., , 2023. http://hdl.handle.net/11602/2469TY - Dissertation AU - Nyoni, Tsakani Emmarencia AB - The rise of the digital age has seen an increase in the production of Indigenous Knowledge (IK)-based content by digital content creators. However, Afrocentric digital content creation ethical guidelines for producing IK-based content are barely covered in the literature and are not popularised. Thus, this study’s aim was to co-create Afrocentric ethical guidelines for digital content creators producing IK-based content. The Afrocentric ethical guidelines that do exist in the literature are for research and are not fully applicable to digital content creation. I have followed the work of Smith (1999), Wilson (2008), Chilisa (2012), Kovach (2013), and Shokane and Masoga (2020), in building this study’s foundation and in preparation for the co-creation of Afrocentric digital content creation ethical guidelines. The data generated was analysed through a thematic analysis technique. Key findings in this study include that stakeholders have experienced a violation of their knowledge’s boundaries and sacredness, its ownership often challenged after its shared with creators and the lack of long-term partnerships from the creators’ end. The co-created Afrocentric ethical guidelines have also been documented in this study’s findings and have included a three-step process as follows: (i) Preparing to engage with an indigenous community, (ii) The process of engaging and, (iii) Presenting/posting IK-based content on digital/social media platforms. The study also found that IK Holders are often not involved in the process of telling stories about their knowledge. This study’s recommendations include the inclusion and involvement of Indigenous Knowledge Holders (IKHs) in the presentation of IK-based content on digital/social media platforms. The content should be presented by IK Holders or at least through their lens. This recommendation is based on the idea that their involvement will ensure an emancipatory digital content creation process. DA - 2023-05-19 DB - ResearchSpace DP - Univen KW - Digital content creation KW - Ethical guidelines KW - Indigenous knowledge KW - Indigenous communities KW - Co-creation KW - Afrocentric KW - Social/digital media platforms LK - https://univendspace.univen.ac.za PY - 2023 T1 - The co-creation of Afrocentric ethical guidelines for digital content creators producing indigenous knowledge-based content TI - The co-creation of Afrocentric ethical guidelines for digital content creators producing indigenous knowledge-based content UR - http://hdl.handle.net/11602/2469 ER -