Anim, F. D. K.Chauke, P. K.Maila, Matume Maxwell2019-06-052019-06-052019-06-18Maila, Matume Maxwell (2019) Perceptions of members of households regarding the production and marketing of Moringa (Moringa Oleifera) in Thulamela Local Municipality, University of Venda, South Africa.<http://hdl.handle.net/11602/1334>.http://hdl.handle.net/11602/1334MSCAGR (Agricultural Economics)Department of Agricultural Economics and AgribusinessABSTRACT This study was carried out to determine how members of households perceive economic benefits of production and marketing of Moringa in the Thulamela Local Municipality. The study adopted the snowball sampling procedure to identify the population of members of households who produce and market Moringa. Simple random sampling procedure was adopted to select 146 participants from the identified population. The Cross tabulations and Probit regression model were used as the analytical tools for this study. The results of the study revealed amongst others, that majority of members of households who were producing Moringa had no access to Moringa markets, and most of them were aware of the economic benefits of Moringa. The statistical significant variables which influenced the perceptions of members of households regarding economic benefits of production and marketing of Moringa were level of education (p < 0.01), Moringa farming experience (p < 0.05), access to market (p < 0.05), as well as the access to information (p < 0.05) about the production and the demand of Moringa produce. The study concluded that majority of respondents perceived that the production and marketing of Moringa would help to achieve sustainable livelihood for people living in Thulamela Local Municipality, while others were of the view that Moringa has the potential to improve nutrition, boost food security and foster rural development. The study recommended that establishment of Moringa markets, formation of Moringa cooperatives and promotional campaigns to educate members of households about the economic benefits of Moringa should be enhanced.enUniversity of VendaEconomic benefitsUCTDMarketingMoringaPerceptionProduction583.640968257Moringa -- South Africa -- LimpopoMoringaceae -- South Africa -- LimpopoMoringa oleifera -- South Africa -- LimpopoNutrition -- South Africa -- LimpopoFood -- South Africa -- LimpopoMarketing -- South Africa -- LimpopoMarketing management -- South Africa -- LimpopoDissertationMaila MM. Perceptions of members of households regarding the production and marketing of Moringa (Moringa Oleifera) in Thulamela Local Municipality. []. , 2019 [cited yyyy month dd]. Available from: http://hdl.handle.net/11602/1334Maila, M. M. (2019). <i>Perceptions of members of households regarding the production and marketing of Moringa (Moringa Oleifera) in Thulamela Local Municipality</i>. (). . Retrieved from http://hdl.handle.net/11602/1334Maila, Matume Maxwell. <i>"Perceptions of members of households regarding the production and marketing of Moringa (Moringa Oleifera) in Thulamela Local Municipality."</i> ., , 2019. http://hdl.handle.net/11602/1334TY - Dissertation AU - Maila, Matume Maxwell AB - ABSTRACT This study was carried out to determine how members of households perceive economic benefits of production and marketing of Moringa in the Thulamela Local Municipality. The study adopted the snowball sampling procedure to identify the population of members of households who produce and market Moringa. Simple random sampling procedure was adopted to select 146 participants from the identified population. The Cross tabulations and Probit regression model were used as the analytical tools for this study. The results of the study revealed amongst others, that majority of members of households who were producing Moringa had no access to Moringa markets, and most of them were aware of the economic benefits of Moringa. The statistical significant variables which influenced the perceptions of members of households regarding economic benefits of production and marketing of Moringa were level of education (p < 0.01), Moringa farming experience (p < 0.05), access to market (p < 0.05), as well as the access to information (p < 0.05) about the production and the demand of Moringa produce. The study concluded that majority of respondents perceived that the production and marketing of Moringa would help to achieve sustainable livelihood for people living in Thulamela Local Municipality, while others were of the view that Moringa has the potential to improve nutrition, boost food security and foster rural development. The study recommended that establishment of Moringa markets, formation of Moringa cooperatives and promotional campaigns to educate members of households about the economic benefits of Moringa should be enhanced. DA - 2019-06-18 DB - ResearchSpace DP - Univen KW - Economic benefits KW - Marketing KW - Moringa KW - Perception KW - Production LK - https://univendspace.univen.ac.za PY - 2019 T1 - Perceptions of members of households regarding the production and marketing of Moringa (Moringa Oleifera) in Thulamela Local Municipality TI - Perceptions of members of households regarding the production and marketing of Moringa (Moringa Oleifera) in Thulamela Local Municipality UR - http://hdl.handle.net/11602/1334 ER -