Nodoba, T.Chari, T.Ralufuluvhi, Gudani Julius2026-01-262026-01-262025-09-05Ralufuluvhi, G.J. 2025. Digital Migration in South Africa: Experiences of Rural Selected Communities in Thulamela Municipality, Limpopo Province. . .https://univendspace.univen.ac.za/handle/11602/3136M.A. (Communication and Media)Department of English, Media Studies and LinguisticsThe global transition from analogue to digital broadcasting has been a significant shift driven by advancements in information and communication technologies. Digital migration offers benefits such as improved picture quality, efficient spectrum usage, and accommodating multiple channels on a single frequency. However, this transition has presented challenges for various stakeholders, particularly in developing regions and rural communities. This study focuses on the experiences of rural communities in the Thulamela Municipality, located in the Vhembe District, Limpopo Province, South Africa, during the shift from analogue to digital broadcasting. The motivation for this study stems from the delayed migration to digital television in South Africa, which began in 2009 but missed International Telecommunications Union deadlines for analogue switch-off in June 2015. Rural communities, especially those similar to the Thulamela Municipality, have faced difficulties related to infrastructural deficits, economic constraints, and limited access to digital equipment such as Set-Top Boxes. The research adopted a qualitative approach, gathering experiences from 15 purposively selected community members of Thulamela Municipality through semi-structured interviews. These interviews aimed to understand the challenges faced by these communities during the digital migration, the impact of the switchover on their access to broadcasting services, and any benefits derived from the digital transition. The results revealed that while there are potential benefits associated with digital migration, most rural households remained disconnected due to inadequate infrastructure, delays in Set-Top Box distribution, and a lack of public awareness campaigns about the transition. This research is based on the theoretical underpinning of communication rights, digital rights, and universal access, emphasising equal opportunities for access to information technologies for all actors. The concept of communication rights is highly relevant as it underscores citizens' right to freely seek, receive, and impart information, compromised due to the irregular establishment of digital infrastructure in many rural communities. The survey findings suggest that the well-intentioned policies of the South African government fell short in addressing the specific needs of rural communities, leading to a digital divide. The study highlights the implications of more inclusive policies and their proper implementation to ensure that all citizens, regardless of geographical location or economic status, benefit equally from digital broadcasting. This dissertation provides insight into the socio-economic implications of digital migration in rural South Africa and emphasises the need to improve efforts toward digital inclusion to reduce the disparities between urban and rural areas. The dissertation offers practical recommendations for policymakers, broadcasters, and other stakeholders involved in the digital migration, emphasising the need for targeted interventions to achieve universal access to digital broadcasting services in underserved regions.1 online resource (135 leaves)enUniversity of VendaUCTDDissertationRalufuluvhi GJ. Digital Migration in South Africa: Experiences of Rural Selected Communities in Thulamela Municipality, Limpopo Province. []. , 2025 [cited yyyy month dd]. Available from:Ralufuluvhi, G. J. (2025). <i>Digital Migration in South Africa: Experiences of Rural Selected Communities in Thulamela Municipality, Limpopo Province</i>. (). . Retrieved fromRalufuluvhi, Gudani Julius. <i>"Digital Migration in South Africa: Experiences of Rural Selected Communities in Thulamela Municipality, Limpopo Province."</i> ., , 2025.TY - Dissertation AU - Ralufuluvhi, Gudani Julius AB - The global transition from analogue to digital broadcasting has been a significant shift driven by advancements in information and communication technologies. Digital migration offers benefits such as improved picture quality, efficient spectrum usage, and accommodating multiple channels on a single frequency. However, this transition has presented challenges for various stakeholders, particularly in developing regions and rural communities. This study focuses on the experiences of rural communities in the Thulamela Municipality, located in the Vhembe District, Limpopo Province, South Africa, during the shift from analogue to digital broadcasting. The motivation for this study stems from the delayed migration to digital television in South Africa, which began in 2009 but missed International Telecommunications Union deadlines for analogue switch-off in June 2015. Rural communities, especially those similar to the Thulamela Municipality, have faced difficulties related to infrastructural deficits, economic constraints, and limited access to digital equipment such as Set-Top Boxes. The research adopted a qualitative approach, gathering experiences from 15 purposively selected community members of Thulamela Municipality through semi-structured interviews. These interviews aimed to understand the challenges faced by these communities during the digital migration, the impact of the switchover on their access to broadcasting services, and any benefits derived from the digital transition. The results revealed that while there are potential benefits associated with digital migration, most rural households remained disconnected due to inadequate infrastructure, delays in Set-Top Box distribution, and a lack of public awareness campaigns about the transition. This research is based on the theoretical underpinning of communication rights, digital rights, and universal access, emphasising equal opportunities for access to information technologies for all actors. The concept of communication rights is highly relevant as it underscores citizens' right to freely seek, receive, and impart information, compromised due to the irregular establishment of digital infrastructure in many rural communities. The survey findings suggest that the well-intentioned policies of the South African government fell short in addressing the specific needs of rural communities, leading to a digital divide. The study highlights the implications of more inclusive policies and their proper implementation to ensure that all citizens, regardless of geographical location or economic status, benefit equally from digital broadcasting. This dissertation provides insight into the socio-economic implications of digital migration in rural South Africa and emphasises the need to improve efforts toward digital inclusion to reduce the disparities between urban and rural areas. The dissertation offers practical recommendations for policymakers, broadcasters, and other stakeholders involved in the digital migration, emphasising the need for targeted interventions to achieve universal access to digital broadcasting services in underserved regions. DA - 2025-09-05 DB - ResearchSpace DP - Univen LK - https://univendspace.univen.ac.za PY - 2025 T1 - Digital Migration in South Africa: Experiences of Rural Selected Communities in Thulamela Municipality, Limpopo Province TI - Digital Migration in South Africa: Experiences of Rural Selected Communities in Thulamela Municipality, Limpopo Province UR - ER -