Phaswana, N. E.Makananise, F. O.Sadiki, M. F.Thobejane, Kekgolo Nigel2018-10-032018-10-032018-09-21Thobejane, K.N. 2018. The impact of social media on the development and promotion of Indigenous African Languages: a case study of the Rural University. . . http://hdl.handle.net/11602/1175http://hdl.handle.net/11602/1175MA (Linguistics)Department of Communication and Applied Language StudiesThis study explores the impact of social media on the development and promotion of indigenous African languages at a rural university. The study adopts a qualitative approach in order to attain holistic results. Data collected from social media platforms, namely; Facebook and WhatsApp from the students‟ chat groups were analysed within the scope of some linguistic devices such as grammar rules and orthography. The study captures the students‟ conversations as they appear in Facebook and WhatsApp for the purpose of analysis (discourse analysis). The findings of the study could benefit the South African society, especially the university communities. Through this study, the importance of using standardised indigenous African languages on social media platforms shall be realised. The study could create awareness to the Pan South African Language Board (PanSALB) and its related structures about the importance of using standard indigenous African languages on social media.1 online resource (x, 104 leaves)enUniversity of VendaSocial mediaUCTDIndigenous languagesLanguage promotionLanguage developmentRural universityFacebookWhatsApp.DissertationThobejane KN. The impact of social media on the development and promotion of Indigenous African Languages: a case study of the Rural University. []. , 2018 [cited yyyy month dd]. Available from: http://hdl.handle.net/11602/1175Thobejane, K. N. (2018). <i>The impact of social media on the development and promotion of Indigenous African Languages: a case study of the Rural University</i>. (). . Retrieved from http://hdl.handle.net/11602/1175Thobejane, Kekgolo Nigel. <i>"The impact of social media on the development and promotion of Indigenous African Languages: a case study of the Rural University."</i> ., , 2018. http://hdl.handle.net/11602/1175TY - Dissertation AU - Thobejane, Kekgolo Nigel AB - This study explores the impact of social media on the development and promotion of indigenous African languages at a rural university. The study adopts a qualitative approach in order to attain holistic results. Data collected from social media platforms, namely; Facebook and WhatsApp from the students‟ chat groups were analysed within the scope of some linguistic devices such as grammar rules and orthography. The study captures the students‟ conversations as they appear in Facebook and WhatsApp for the purpose of analysis (discourse analysis). The findings of the study could benefit the South African society, especially the university communities. Through this study, the importance of using standardised indigenous African languages on social media platforms shall be realised. The study could create awareness to the Pan South African Language Board (PanSALB) and its related structures about the importance of using standard indigenous African languages on social media. DA - 2018-09-21 DB - ResearchSpace DP - Univen KW - Social media KW - Indigenous languages KW - Language promotion KW - Language development KW - Rural university KW - Facebook KW - WhatsApp. LK - https://univendspace.univen.ac.za PY - 2018 T1 - The impact of social media on the development and promotion of Indigenous African Languages: a case study of the Rural University TI - The impact of social media on the development and promotion of Indigenous African Languages: a case study of the Rural University UR - http://hdl.handle.net/11602/1175 ER -