2026-09-18T16:55:48Zhttps://univendspace.univen.ac.za/server/oai/requestoai:univendspace.univen.ac.za:11602/24282024-09-10T14:40:40Zcom_11602_2111col_11602_2112
Sebola, M. P. (Chief Editor)
Sebola, M. P. (Chief Editor)
Molokwane, T. S. (Quest Editor)
Sybing, R.
Mudau, T. S.
2022
2023-04-10T13:04:22Z
2023-04-10T13:04:22Z
2022-09-14
Sybing, R. and T. S. Mudau (2022) Exploring the Effects of Social Media Discourse on Public Policy. Proceedings of the International Conference on Public Administration and Development Alternatives. 203-210.<http://hdl.handle.net/11602/2428>.
9780992197193 (Print)
9780992197186 (e-book)
http://hdl.handle.net/11602/2428
Sybing R, Mudau T S. Exploring the Effects of Social Media Discourse on Public Policy. 2022; http://hdl.handle.net/11602/2428.
Sybing, R., & Mudau, T. S. (2022). Exploring the Effects of Social Media Discourse on Public Policy. http://hdl.handle.net/11602/2428
Sybing, R., and T. S. Mudau "Exploring the Effects of Social Media Discourse on Public Policy." (2022) http://hdl.handle.net/11602/2428
TY - Article
AU - Sybing, R.
AU - Mudau, T. S.
AB - The advent of social media has provided non-authoritative users a space to spread ideas and information
to vast audiences. Given this paradigm shift, public policy makers and public administrators can benefit
from a deeper discussion on the effects of social media platforms and how meaning is contextualized and
recontextualized at a rate that can potentially confound public messaging. This paper provides an analysis
of social media discourse at the intersection of news dissemination and individual interpretation. Using the
concept of grafting which allows language users to make language compatible to suit their goals, the study in
this paper examines how language intended to characterize concepts and people in a negative light can be
recontextualized to take on more positive meanings. The implications for this phenomenon on public policy
and messaging will also be discussed to provide a starting point for the development of real-world applications
for authoritative sources of information to address social media discourse.
DA - 2022-09-14
DB - ResearchSpace
DP - Univen
KW - Social media
KW - Grafting
KW - Discourse analysis
KW - Public messaging
KW - Public administration
LK - https://univendspace.univen.ac.za
PY - 2022
SM - 9780992197193 (Print)
SM - 9780992197186 (e-book)
T1 - Exploring the Effects of Social Media Discourse on Public Policy
TI - Exploring the Effects of Social Media Discourse on Public Policy
UR - http://hdl.handle.net/11602/2428
ER -
Journal articles of The 7th Annual International Conference on Public Administration and Development Alternatives, 14 - 16 September 2022
The advent of social media has provided non-authoritative users a space to spread ideas and information
to vast audiences. Given this paradigm shift, public policy makers and public administrators can benefit
from a deeper discussion on the effects of social media platforms and how meaning is contextualized and
recontextualized at a rate that can potentially confound public messaging. This paper provides an analysis
of social media discourse at the intersection of news dissemination and individual interpretation. Using the
concept of grafting which allows language users to make language compatible to suit their goals, the study in
this paper examines how language intended to characterize concepts and people in a negative light can be
recontextualized to take on more positive meanings. The implications for this phenomenon on public policy
and messaging will also be discussed to provide a starting point for the development of real-world applications
for authoritative sources of information to address social media discourse.
1 online resource (7 pages)
en
International Conference on Public Administration and Development Alternatives (IPADA)
PDF
Social media
UCTD
Grafting
Discourse analysis
Public messaging
Public administration
Exploring the Effects of Social Media Discourse on Public Policy
Article
open.access