Browsing Outcomes by Author "Donga, Gift Taruwandira"

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Consumer acceptance of mobile marketing through mobile phones: a case study of South African University students

Donga, Gift Taruwandira (2017-05-18)

Consumer mobile phone adoption is on the rise exponentially, and offers marketers with many new opportunities to reach and serve customers. The South African mobile phone market has increased rapidly and a significant ...
The moderating effect of information security on the adoption of mobile marketing transactions among South African tertiary students

Donga, Gift Taruwandira (2020)

Despite the fast pace of development within the mobile commerce industry globally, marketers in developing countries are still lagging in understanding why and how consumers participate in mobile marketing transactions. ...

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