Despite the tremendous global development within the electronic-commerce (e-commerce) industry, marketers in emerging economies are still lagging in understanding the dynamic consumers’ online purchasing behaviour. ...
South African economic policies (for example, the National Development Plan [NDP] and Broad-Based Black Economic Empowerment Act [BBBEE]) place high emphasis on promoting entrepreneurial activities. In particular, these ...
The spaza-shop sector is an integral part of the Small, Medium and Micro Enterprises (SMMEs) in the South African economy. The industry is made up of more than 100 000 enterprises with a collective annual turnover of R7 ...
Despite the fast pace of development within the mobile commerce industry globally, marketers in developing countries are still lagging in understanding why and how consumers participate in mobile marketing transactions. ...