Despite the tremendous global development within the electronic-commerce (e-commerce) industry, marketers in emerging economies are still lagging in understanding the dynamic consumers’ online purchasing behaviour. ...
Consumer mobile phone adoption is on the rise exponentially, and offers marketers with many new opportunities to reach and serve customers. The South African mobile phone market has increased rapidly and a significant ...
Government regulations are needed to achieve a range of economic and social objectives which are beneficial to the nation as a whole. However, many countries experience problems with their regulatory systems as they ...